By Michael Connor, Managing Principal I was at an industry conference recently that focused entirely on mobile wallets, listening to presenters from various industries talk about the future of mobile wallets. One thing is for sure: Nobody has any idea how and even if a mobile wallet will ever become widely used. Banks are building mobile wallets, mainly out of fear of losing touch with their customers. They don’t know what market opportunity the wallet will solve but they will have a solution in the market. Many are building a solution simply to say they were first to market. Third-party developers funded by risk-taking venture capitalists are building wallets in the hopes of becoming the next PayPal. Banks and vendors are arguing over the technology that will support a wallet, near-field communication (NFC) or QR codes. They are both making the assumption that consumers are excited about making a payment on their mobile device at traditional checkout counters. I have yet to see or know a customer who wants to make a payment and is actively seeking cool new technology to leverage. Have you? What banks and third-party developers have forgotten about is the customer and the merchant. Both are [...]
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