LifeLock is in a hurry to get its name on Lemon Wallet – and Lemon’s name off its new property. An email went out today to Lemon Wallet users that the service is now called LifeLock Wallet and will be renamed as soon as they update their iOS or Android apps. When news broke last Friday that the identity theft protection company had bought the mobile wallet provider for $42 million — prompting jokes that LifeLock had bought a lemon — it was known that the service would be immediately rebranded as LifeLock Wallet. This seemed fast at the time, and the company is continuing its rapid pace of removing the Lemon label entirely. The Lemon team will become the mobile team for LifeLock, which did not have strong mobile presence before the acquisition. It seems the deal was in the works for some before Friday’s announcement, allowing this quick transition. The subscription service Lemon Plus will be made free, but LifeLock’s services themselves are not free, so free users of Lemon Wallet may be out of luck. Lemon Wallet was not itself a payment vehicle, but rather a storage facility for payment cards and PFM solution. The company had recently launched [...]
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