Mobile payments are the rage — but 90% of commerce still takes place offline. Two online services powering offline commerce are rewards company Plink and Wisely, a new Yelp-like service built on actual transaction data. Plink Plink offers card-linked rewards at brands such as Dunkin Donuts, Burger King, Staples, Dollar General, Foot Locker and Red Robin. Users register cards at Plink.com and can choose offers they want pushed to them. Users then pay with the cards offline and the rewards are carried through to their accounts. Users can also use Plink Points across the network of Plink merchants to get cash and prizes. “We’re driving about $1 million a month in offline sales for our biggest brands,” Plink CEO Peter Vogel told Bank Innovation. “The conversion rate for offers has doubled in the last 18 months.” Vogel said Plink can power a 100% increase in sales for brands even from existing customers. Card-linked offers are becoming a more familiar product to customers, especially given programs like Bank of America’s BankAmeriDeals, which was featured in a national TV spot. Merchants are also catching onto the value of these offers to boost sales, Vogel says. “We’re seeing that brands now budgets allocated [...]
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