Google Wallet has been quietly inking deals with a host of e-commerce companies that provide an array of functionality and services. So what are these companies all about? What follows is a rundown of Google Wallet’s 11 public partners, and in aggregate they say something about the direction the digital wallet venture is taking: Branding Brand is a platform that powers mobile commerce sites for major retailers such as Crate & Barrel and Ralph Lauren. CardinalCommerce authenticates payments and secures transactions for mobile and online commerce. Gigya provides social infrastructure on an enterprise level, connecting e-commerce sites to social networks. The Mad-X platform from Mad Mobile uses desktop assets to build mobile experiences for brands such as Office Depot and Major League Baseball. Moovweb is another service that builds mobile commerce experiences, for brands such as Macy’s and Bloomingdale’s. NovaDine provides online and mobile ordering systems for the food and beverage industry. Olo provides mobile and online ordering technology to national restaurant groups. Olo has about 150 restaurant brands on its customer list presently. Skava offers a hosted technology platform that powers mobile commerce, Facebook commerce, tablet commerce, in-store digital commerce, and enhanced e-marketing for traditional e-commerce retailers. Snapfinger also focuses on the restaurant industry, but this [...]
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