Venmo may have cutting-edge, person-to-person payments technology, but its latest marketing effort is decidedly old school. PayPal-owned Venmo closed out 2013 and open 2014 like it was 1999: plastering print ads around New York. The ads feature a young man named Lucas, who is an engineer at Venmo, according to the company. The ads, which currently can only be seen in New York, have been spotted on the sides of buses, tops of taxis, and, most prominently, in the subway system, as seen here. The campaign was developed and executed by Venmo’s in-house creative team. Venmo maintains its own office in New York with a satellite office in San Francisco, while parent company PayPal, itself a division of eBay, is based in San Jose, Calif. Venmo is a mobile money-movement service, and has been a darling of fintech followers since its introduction in 2010. Venmo melds social media messaging with P2P payments and took off in terms of user adoption in 2012. It was acquired by Chicago-based payments gateway Braintree for $26.2 million in August 2012 and Braintree was itself purchased by PayPal in a deal announced last September of around $800 million. That’s a lot of transitions. Neil Shah, creative director [...]
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