It seems like everything’s a little easier in California (especially when it’s below freezing in the eastern United States). New York-based Citigroup Inc. released a major update to its mobile apps – version 6.0 — last week, and a major new feature is the ability to check account balances without logging into the app. But it’s currently only being beta-tested in California. The other major banks that offer this feature are Union Bank and Bank of the West, both based in San Francisco and with users concentrated in the West. Los Angeles-based GoBank also offers the slide-for-balance feature to its small mobile userbase. Citibank does these other banks one better by displaying credit card balances as well as deposit account balances in its slide-for-balance feature. It joins Barclaycard in offering this to credit customers. Melissa Stevens, director of global internet & mobile banking, told Bank Innovation that the feature, called Snapshot, will “definitely be rolled out [to the rest of the country] this year, and relatively quickly.” The bank is watching how it is used and checking feedback from users first of all, but also from bankers and customer service agents, to see if any adjustments need to made, in both functionality and [...]
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