Giftly, the “next generation” gift card startup, has reportedly surmounted “technical limitations” to allow for a richer customer experience, “without merchant-sided encumbrances.” Giftly made the disclosure today in a vague note to investors. (Disclosure: Bank Innovation is an investor.) Specifically, Giftly wrote: This tech will allow us to apply the value of a gift card at the point of sale for any merchant we specify, without requiring merchant registration. We’ll also get an instant notification upon use. This sort of seamless, real-time system is what we’ve needed. We are not sure exactly what this means, but Giftly claims its new technology will “create an awesome user experience and open up new distribution channels.” Last November, a deal to sell Giftly to GiftCards.com fell through. Learn more about what’s next in banking at Bank Innovation 2014 on March 3-4 in Seattle. Request an invitation here.
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