Hey, would you like an expense tracking app for $2.99? Didn’t think so. But how about for free? That’s more like it. Team Staccato figured this out just this week. The app development company set the price to $0 for their app Money2 on May 30 and saw it rocket up the ranks to peak as the #5 most-downloaded iPhone app in the finance category, alongside apps from PayPal and Bank of America. The app was originally launched July 20, 2012. Pictured at left, Money2 is a simple budgeting and expense tracking tool. Users enter their income and a budget is created, then expenses such as meals and transportation, are deducted. It seems likely they will again revert to a paid model soon, and count on the app’s high ratings – 4 stars in the App Store – to attract new customers. We downloaded Money2 and were underwhelmed. It required manual entry of, well, every bit of financial data. However, for the budget-minded customer a free app to help log income and expenses might be attractive. Setting up the app is a bit of a chore, as it does not link to a bank account. Budgeting and tagging purchases consistently ranks among the [...]
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