Don’t ask the folks who built the game Candy Crush Sage into a multi-billion-dollar company whether Apple is a payments company. They know the answer is already yes. Today, King Digital Entertainment PLC, the company behind Candy Crush Saga and Pet Rescue Saga, among other games, filed for an initial public offering, and central to the IPO and the company’s future is payments. That is, payments at Apple, Google, Amazon and Facebook. There is no debate at King about the role of payments and the Big 4 consumer tech companies. King knows where its cash comes from: We rely on third-party platforms such as the Apple App Store, the Google Play Store, the Amazon Appstore and Facebook to distribute our games and collect revenue. If we are unable to maintain a good relationship with such platform providers, if their terms and conditions or pricing changed to our detriment, if we violate, or if a platform provider believes that we have violated, the terms and conditions of its platform, or if any of these platforms were unavailable for a prolonged period of time, our business will suffer. In 2012 and 2013, we derived a majority of our revenue from distribution of [...]
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