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Retail rewards as in-app cash: Venmo embeds with loyalty programs

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Brands have begun to Venmo their most loyal customers with rewards points converted to Venmo cash. PayPal-owned Venmo this week rolled out a partnership with PepsiCo’s loyalty program Pepcoin, in which customers who buy a PepsiCo beverage and a Frito-Lay snack together can earn up to 10% in cashback rewards, paid out in Venmo cash […]

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