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PayPal User Count Nears 150M, Rebranding Push in the Wings

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PayPal, the payments powerhouse owned by eBay, Inc., is nearing 150 million active users, according to eBay CEO John Donahoe. The company also announced a brand refresh based on a more modernized outlook, including a new focus on mobile and wearables. A marketing push will happen later in 2014 to push the updated brand identity. EBay weathered a high-profile challenge from investor Carl Icahn during the first quarter of 2014. Icahn  wanted PayPal to split from its parent company. Donahoe said on yesterday’s earnings call that PayPal was partnering with banks, rather than competing against them. He described the company as “a global payments platform that is neutral to whichever funding source you want to use. And we’re driving our technology such that our wallet and other platforms can use PayPal as their underlying payments platform.” PayPal’s website still lists 143 million active users, but the number is now around 148 billion, with 5.6 billion new users added last quarter. Total active accounts growth was 16%. Donahoe said that in the first quarter of 2014, PayPal enabled $11 billion in mobile commerce. Total payment volume was up 26%, partially due to the addition of former rival Braintree to the mix. PayPal agreed to […]

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