11. Bradley Leimer, Vice President, Online/Mobile Strategy, Mechanics Bank, publisher of Discerning Technologist Dubbed the Bieber of Fintech by his 5,400+ Twitter followers, Bradley Leimer is the go-to guy for the latest in financial technology. A passionate advocate of the community bank (some aspects of community banking are simply not scalable up to the megabank level, he says) and the consumer experience, Leimer hovers on the bleeding edge of fintech, which he writes about on his blog The Discerning Technologist. Hmm. With all the the bad press he’s gotten for his prepaid card, Justin Bieber might want to be known as the Leimer of … well, whatever it is Bieber does. 12. Tracey Weber, managing director of internet and mobile, Citibank Weber has been out in front of her big-bank colleagues in several areas. Citibank has won awards for its security — concern over which is a huge impediment to mobile banking adoption — and Weber has led the way in integrating PFM, social media, and user-tested improvements to Citibank’s online banking site. (A secret Webber discovered: More clicks might mean “more activity,” but it doesn’t necessarily mean customers are getting the best experience.) Weber has pushed Citibank to intensively poll [...]
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