Capital One Financial Corp. has cleaned up what some consider to be salty language in a recent TV advertisement in response to outrage from consumers, as well as many who commented on Bank Innovation. Historically, each Bank Innovation post generates a handful of comments. But last week we posted the video of Capital One’s new advertisement featuring Samuel L. Jackson and it spurred more than a little fuss. Nearly 80 comments were submitted on the post. A majority of them were negative, calling the use of the word “damn” in “very poor taste.” From today’s American Banker: [T]he commercial sparked an outsized reaction from angry commenters at various websites, including AmericanBanker.com, BankInnovation.net, and credit card discussion forums. Some of those people threatened to close their accounts or stop using their cards. Now Capital One is replacing at least some airings of the profanity-laced ad with a more G-rated version, in which Jackson promises rewards “every single day.” Bank spokeswoman Pam Girardo said the second version of the commercial was part of a planned series featuring Jackson and Capital One’s new Quicksilver credit card. “The first ad was designed to draw attention to the new campaign,” Girardo said in an email. “Our [...]
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