There is a certain gloat from reps at established FinTech vendors when they talk about Isis and Google Wallet. “It’s not like they’ve made any traction,” the vendors say, “if they ever will.” Certainly, the years since their (too) high-profile launches have not been kind to Isis and Google Wallet. The promise of “mobile wallet applications to end all mobile wallet applications” just has not materialized. Even this blogger’s expectations have been shortsheeted. One of the criticisms of the Isis-Google construct is that neither could muster much consumer adoption. Now, there are many permutations to this, but one myth that must be dispelled is that consumer behavior will never change. It will. Rather, it has. I’ve got to explain with a little story. I wake many more mornings, sometimes as early as 5 am (for heaven’s sake!), to exercise. Such are the requirements of the work/life/avoid-heart-disease balance. At 5 am, I can barely think straight. I am just trying to get to the gym to fulfill my exercise obligation, nothing more. For some reason, I am not in the mood to drag my physical wallet with me — it’s bulky, I’m tired, I don’t really need it. For a while [...]
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