If you have dreamed about A/B testing for your banking app, wake up. It’s here. A new company out of Philadelphia called Artisan now allows for on-the-fly — yes, on-the-fly! — A/B app testing. The Artisan tool also lets “the business side” (meaning non-techies) adjust any app element in a WYSIWYG interface. Or in Artisan’s words: Artisan’s platform allows non-technical customers such as marketers, designers, and product managers to analyze, test, optimize, personalize, and instantly publish changes to native mobile apps without writing code or resubmitting to mobile app stores. Yesterday, Artisan released a new version of its Mobile Experience Management product that adds a raft of new functionality. This is app management taken to a whole new level. Just so we are clear about what we are talking about here, let’s say you want to change the color of that “Check Your Balance” button on your app. Previously, your developer would have to change the color and upload an entirely new version of the app to the iOS app store (and the Google Play store, if you have an Android app). With Artisan, that button’s color can be changed on the fly without requiring the upload of a new [...]
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