WARNING: Some of you may find this video inappropriate. Vodafone Wallet is not pulling any punches — or leaving much to the imagination — with this new TV ad for its mobile wallet (ht David Birch). If sex sells, then this new ad sells it well. Vodafone Wallet went live in Spain in late November, and is slowly being rolled out across Europe with it launching in Italy in the spring. The ad is part of the launch initiative in Spain.
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