Bank of America Corp.‘s sponsorship of U2′s premier yesterday of its new song during the Super Bowl to promote (RED), the AIDS charity, scored green. While there are conflicting reports as to how much Bank of America spent to be the sole sponsor of the unveiling of “Invisible” during the Super Bowl, the bank has gotten huge mileage from the ad. Rolling Stone reported that Bank of America spent a minimum of $8 million and up to $10 million to facilitate the free downloads of “Invisible” from iTunes until 11:59 am today. Bank of America, however, indicated that it spent a minimum of $1 million and up to $2 million for the free downloads. Regardless, Bank of America appears to have gotten its money’s worth. Despite the 43-8 score in the most lopsided contest since 1993, yesterday’s Super Bowl was the fifth-highest rating in the big game’s history, according to FOX Sports. The game brought in a 47.6 rating and 70 share. U2‘s song premiered during the first half, before the game became a laugher. Bank of America is still promoting its sponsorship today. The bank is running a Google advertising campaign to drive consumers to download the song, promoting it, [...]
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