Venmo, the mobile payments startup, continues to add new features that can pad its revenue stream. Venmo, a subsidiary of BrainTree, which is owned by PayPal, allows for peer-to-peer payments that can link with existing social media accounts, like Facebook and Twitter. Users see a real-time feed of their transactions via their social media networks. The new feature Venmo today added allows users to send money by just clicking on a button, which can be set up using embeddable code. Aptly named the “Venmo Button,” the new embeddable feature is installed on a website by copying and pasting code. In a blog post, Venmo envisioned that artists and charitable organizations using the feature to have fans or supporters send them money and donations. Venmo acknowledges that not everyone has a personal website, and that the company is working with websites — presumably social media sites like Facebook — to expand the reach of the new Venmo Button. We’ve reached out to Venmo to see what the company’s plans are regarding future uses of the Venmo Button and will update this post accordingly when we hear back. For now, Venmo has partnered with Gittip, a crowdfunding website geared towards the tech community, to promote the Venmo […]
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