Moven is opening its doors wider — two Bank Innovation staffers received invitations to join the beta yesterday. There goes the neighborhood. Or maybe not — NetBanker received his invitation yesterday as well. Moven is a “mobile money service that helps you spend, save and live smarter,” according to the company’s site. In other words, it is a direct bank that is intended to be accessed through a user’s smartphone. The invites received by Bank Innovation were similar but subtly different. One carried the subject, “Your Moven Invite!” while the other read, “Get Moven Now!” A/B testing, perhaps? Both email invitations contained links to a video showing how the service works before signing up. The Get Moven Now! version also played up the service’s Facebook integration more strongly. The signup process, as noted by NetBanker, is a simple one.We noted that signup required going to a desktop or laptop — in other words, it’s not mobile-only. It appeared that Facebook integration was needed for signup. Moven sent us the following note: “Facebook is no longer required for sign in/log-in. New users can create Username/Password now as a choice. Folks who have already registered with Facebook though cannot change to Username/Password yet. [...]
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