A newly funded Chirpify is moving beyond social selling to facilitate the buying of advertised goods wherever brands are advertising. Chirpify began in July 2011 as Sell Simp.ly, allowing users to buy products by replying to tweets. In early 2012, the company received $50,000 in seed funding and rebranded as Chirpify. Soon the service was working on Facebook and Pinterest. Its humble beginnings are far behind it now. Last week the company announced it had raised $4 million to complete a $6 million Series A round of funding and is moving to convert — by “convert” Chirpify means buy stuff — ads at live events and on television. Offers will appear at concerts and games on the Jumbotron or many video screes now in place at arenas, as well as on TV, and users will move to social media to signal their intent to buy by posting a hashtag on Twitter, Facebook or Pinterest. Total investment in Chirpify stands at more than $7 million. The funding was led by Voyager Capital and included contributions from Saturn Venture Partners, Provenance Ventures, and angel investor Idan Ravin. Prominent customers of Chirpify’s service include Puma, Adidas, the Portland Trailblazers, and recently, MasterCard‘s charity [...]
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