Online-to-offline rewards company Plink is making good use of the plethora of data for sale from Facebook. The customers delivered by advertising on Facebook have powered the Denver-based company to new heights since its launch in 2011. “Plink will motivate $100 million in sales in the next 12 months,” CEO Peter Vogel told Bank Innovation. $5 million will come this August alone. The company counts 800,000 users. “We get paid a percentage of total sales we drive to [retailers,]” Vogel said. With restaurants, that percentage can be as high as 15%, but other verticals, such as gas, might pay just 1% to 2%. When Facebook users “like” Plink’s affiliate brands – Taco Bell, Sear, Dunkin’ Donuts, to name a few — Plink can offer its card-linked rewards to those users. “There’s a strong motivation when you’re already a fan of the brand to receive related rewards and offers,” Vogel said. Plink customers link a debit or credit card to their accounts, and are presented with offers at selected offline retailers based on the users’ preferences. Purchases earn “Plink points” that can be used across the affiliate network. Plink CEO Peter Vogel pointed out that 80% to 90% of consumer spending takes place offline. Plink’s [...]
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